Aggressive promoting of online gambling sites

Originally Posted on Sunday Aug 15 1:36:00 BST 2010

Although online gambling casinos are still illegal in the US, as they are here in New Zealand too, one large gambling operator is the US has started an advertising campaign in newspapers and on TV.

They clearly want to be ahead of the game, if, as many people hope; online gambling laws change next year.

Gambling businesses get around online gambling rules in countries such as the US, Australia and New Zealand, by offering free play sites.  If no money changes hands then nothing illegal has occurred.

They hope that by allowing people to play for free, they will have effectively signed up potential players, who will continue to play and spend money once the law is changed.

Many online gambling companies are starting to aggressively promote their services, and it will remain to be seen whether their efforts produce results.

It may be longer before players in New Zealand are able to access online gambling sites within the country.  There is no sign of the law changing here in the near future.

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