Kiwi lottery grows in spite of recession

Originally Posted on Thursday Mar 24 12:42:00 GMT 2011

New Zealand players are still spending on lotteries in spite of tough economic times and the chance of actually winning a big jackpot something like one in 3.8 million.

It seems likely that the economy came pretty close to recession in the second half of 2010, with unemployment hitting 6.8%, but spending on lotteries reached a record high in the 6 months to December.

NZ Lotteries chief executive Todd McLeay estimates that about 75% of adults will have gambled on the lotteries, with one million people a week buying at least one ticket.  This number rises when jackpots rollover.

It seems that a rise in people gambling on other forms of chance is increasing too.  In poor economic times many punters like to hope that circumstances will change for them if they were to have a big win, whether it be the lottery, sports betting, land-based casinos, pokies and, of course, online casinos.

It is difficult to gauge exactly how online gaming is increasing, but it seems likely that this is one of the fastest growth areas in the Kiwi gambling industry.

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