Concerns Arise Over Gambling Marketing in New Zealand

GAPHAI (New Zealand’s Gambling and Public Health Alliance International) have published a report indicating that residents are becoming increasingly concerned about the impact of gambling advertisements on the local community. The report claims the individuals are worried about the risks posed by gambling marketing campaigns, especially those that target attendees of sporting events.

According to the study, individuals across the country are becoming increasingly aware about gambling advertisements and the effect that they have on the general public. Despite how subtle some marketers try to be, more and more residents are become aware about the effects of gambling marketing.

Some of the study’s respondents, mostly younger males, stated that they believe that the more gambling is promoted, the more acceptable it seems. Especially among younger individuals, it may be promoting unhealthy attitude towards the activity and causing vulnerable parties to believe that there are no risks involved in the activity.

Many respondents were concerned about the close association with sports and gambling advertising. The increase in gambling sports sponsorships is likely to cause children to associate being a sports fan with taking part in betting activities, giving them an unhealthy perspective.

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