NZ Casino Accused of Targeting Low-Income Groups

The Star Casino in New Zealand has released a report that suggests it may be target low-income groups in order to boost its profits. The 24-page report makes some suspicious observations, grouping gamblers into groups based on social classes and ethnic background.

Some of the key groups that are identified in the report are “bilingual backgrounds” and “new wave”. The report points out that these and other low-income groups do not have the money to spend on gambling but they ‘aspire to live beyond their means’. This observation seems to suggest that the casino operator plans on targeting groups by making impossible promises.

The Star states that report was prepared by a third-party company. As such, the content found in it does not reflect the casino operator and its own marketing strategies. The company maintains that it does not need to target low-income groups to increase its own profits.

A spokesperson for The Star stated that the casino is a ‘high-end’ entertainment venue. The company claims to have no interest in targeting low income groups. There may be some truth to this, as the casino has recently reopened with a lavish new façade. The Star does seem to be targeting high-roller clientele.

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