It’s been coming for a long time now, but Zynga has finally made the leap. The social games developer has finally launched its own stand-alone website, no longer connected to the Facebook Games platform. The gaming world has some mixed feelings about this new development but Zynga is optimistic about the venture.
Zynga Direct would be a profitable business venture for the company. After all, Zynga is worth billions of dollars already and has millions of players on Facebook – but will those players migrate to the new Zynga Direct site? We’re fairly certain that the main reason people play social games on Facebook is that they are convenient, so wouldn’t logging into a new site to play the same games defeat the purpose?
The new website is currently being tested as a Beta. There are five games available: Castleville, Cityville, Zynga Poker, Hidden Chronicles and Words with Friends. As the site continues to see increased success, Zynga will continue to launch new games on the new platform.
It will provide great experience for Zynga, in preparation for the launch of the company’s online casino. The success of Zynga Direct could be a sign that Zynga is ready for the online gambling world.