Echo Entertainment has announced an impressive $70 million profit during the last half of 2011. The casino operator owes this to the expansion of The Star casino, which recently overhauled its VIP gambling selection, opening up an opportunity to earn more revenue from high-rollers.
“The expansion plans at The Star have now been substantially delivered, on time and on budget,” Echo chairman John Story said in a statement on Friday,” says Chairman John Story.
He believes that expanding the VIP gambling selection was the best decision the operator could have made. With the recession still affecting many of the gamblers across New Zealand and Australia, operators are now focusing on VIP gamblers, who help to significantly boost profits by spending money on high-roller games.
The Star underwent a huge renovation last year. It’s grand re-opening was a star-studded event, gathering celebrities from around the world to check out the new digs.
Echo parted ways with TabCorp in July 2011. The two companies were merged for quite some time, but Echo decided it would be more profitable to stand alone – and it seems that the company is doing just fine on its own.