Social gaming is the best big thing in the online gambling market. More and more developers from around the world are launching their own Facebook game applications, allowing players to interact via their games while communicating through Facebook. Few online casino developers have ventured into this market, and IGT plans on being one of the first to do so.
In a recent report published by the Las Vegas Sun, IGT will be taking a departure from its real-money gambling operations and focusing on social gaming. While IGT has recently launched into the online gambling market, this will be the first time that the company has worked with play-money applications.
While it may not seem worthwhile at first, since the exchange of actual cash is not allowed, there are plenty more opportunities for IGT to have a profitable experience in the social gaming market. Firstly, advertising revenue can amount to millions over the course of a few years. It will also help to expose IGT to a new gambling audience in the Facebook market, offering a great form of promotion.