IGT Sees Increase in Interactive Market

A recent report indicates that IGT has seen some significant financial increases over the course of the past few months. From the first quarter to the second quarter of 2012, the company has seen a 13% increase. The company attributes this increase to a rise in sales in the interactive gaming market, which includes mobile and online gaming.

While IGT was originally a land-based operator, popular in clubs across New Zealand, the company has worked hard to establish itself as a leader in the online gaming world. With the release of its Star Trek online slots game in 2011, the company became one of the top online gaming providers – and has been on an upswing ever since.

IGT is looking to expand its place in the online gaming market by getting involved in social gaming. The company has recently teamed up with Double Down Interactive, a popular Facebook games developer. Together, the two companies will create social gambling solutions that will appeal to Facebook users and those belonging to other social networks. Since social gaming is becoming one of the most profitable online entertainment markets, we can expect to see even more profit boosts for IGT in 2012.

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