SkyCity Banks Big Win From High Rollers

SkyCity derives a large portion of its revenue from high roller gamblers, and the pursuit of their dollars has certainly paid off. According to recent reports, high rollers at SkyCity casinos across New Zealand and Australia wagered an astounding $3.8 billion.

This incredible statistic nearly doubles the wagers made by high rollers at the casino during the previous year. In 2010, high rollers spent just $1.9 billion. The increase is likely due to a jump in win rates, from just over 1% to 1.35% in 2011. Since players are compelled to wager more when they are winning, the win rate certainly worked in SkyCity’s favour.

SkyCity works hard to satisfy its high roller gamblers. VIP players are allowed a number of unique perks from the casino, including being able to rent their own gaming rooms and receiving special treatment from casino staff. The operator’s latest high roller venture was Horizon, a chain of gaming saloons and hotel rooms available only to high rollers.

Moving forward, SkyCity will be working on new ways to improve the high roller experience at its casino. For example, the company has recently had its proposal to build a luxury casino at SkyCity Hamilton, which will certainly attracting more high rolling gamblers to the casino brand.

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