IGT to Release American Idol Slots

New Zealand-based gaming developer IGT has announced the release of a new American Idol slots game for the Facebook social gaming platform. While the television show is primarily popular in the North American market, the ‘Idol’ brand has international appeal, making it a great starting point for IGT’s foray into social gaming.

The new American Idol slots game will feature contestants and winners from all 11 seasons of the show, as well as famed host Ryan Seacrest. It is a unique new approach to an online slots game, and it will be interesting how the game plays out.

IGT has released few other details about the game, aside from the fact that it will be a free-play title. Players will be able to win free chips as they play and can purchase additional chips for just $1.

While it may seem counter-productive for a profitable online slots developer to launch free-play games, social gaming is becoming a leading form of entertainment in the online world. The new Facebook game will expose IGT to new audience, allowing them to experience the high-quality gaming that the company has to offer.

IGT Sees Increase in Interactive Market

A recent report indicates that IGT has seen some significant financial increases over the course of the past few months. From the first quarter to the second quarter of 2012, the company has seen a 13% increase. The company attributes this increase to a rise in sales in the interactive gaming market, which includes mobile and online gaming.

While IGT was originally a land-based operator, popular in clubs across New Zealand, the company has worked hard to establish itself as a leader in the online gaming world. With the release of its Star Trek online slots game in 2011, the company became one of the top online gaming providers – and has been on an upswing ever since.

IGT is looking to expand its place in the online gaming market by getting involved in social gaming. The company has recently teamed up with Double Down Interactive, a popular Facebook games developer. Together, the two companies will create social gambling solutions that will appeal to Facebook users and those belonging to other social networks. Since social gaming is becoming one of the most profitable online entertainment markets, we can expect to see even more profit boosts for IGT in 2012.

IGT Spends $500 Million on Acquisition of Double Down Interactive

International Games Technology is really aiming to make a splash in the online gambling world. Even though the developer already has a vast web presence, IGT is still looking to expand. One way in which the company plans on doing so is by acquiring social games developer Double Down for a huge $500 million.

Double Down Interactive is one of the most successful social gaming operators on the web. If you don’t know what social gaming is, here is a quick overview:

Social games are those offered by social networks like Facebook. They allow players use the Facebook interface to play games and by doing so, they are able to share their information with other players via their Facebook walls and timelines. Players can also use the social network to invite their friends to join them.

Double Down already has a fairly impressive Facebook casino application, with over 4 million visitors every month. IGT’s acquisition of the company will certainly in the company a large spot in the social gaming market. In the process, IGT will become one of the first official gambling operators to foray into the social gaming industry.