Zynga Poker is the most popular play-money online poker application for residents of New Zealand. Millions of users across the country and around the world log into the Facebook accounts every day just to play this particular game. Some players only have Facebook accounts just so that they can play on Zynga Poker.
So, it is no wonder that Zynga Poker is a profitable online game. What you may not be aware of, however, is the fact that the application brought in over $1 billion in revenue last year – $1.14 billion to be exact.
While Zynga Poker is a free-play casino game, the app generates a great deal of money through ad revenue. Players can also purchase chips when they run low on their play money funds. Together, these two sources of revenue have made Zynga the most profitable free-play casino game ever.
So, it is little surprise that Zynga would be considering entering the online gambling market. The company has expressed interested in working with online casino brands to introduce pay-to-play games in the online gambling world. Using Zynga Poker’s profitability as a guide, we believe that this venture would be a successful one.