SkyCity Banks Big Win From High Rollers

SkyCity derives a large portion of its revenue from high roller gamblers, and the pursuit of their dollars has certainly paid off. According to recent reports, high rollers at SkyCity casinos across New Zealand and Australia wagered an astounding $3.8 billion.

This incredible statistic nearly doubles the wagers made by high rollers at the casino during the previous year. In 2010, high rollers spent just $1.9 billion. The increase is likely due to a jump in win rates, from just over 1% to 1.35% in 2011. Since players are compelled to wager more when they are winning, the win rate certainly worked in SkyCity’s favour.

SkyCity works hard to satisfy its high roller gamblers. VIP players are allowed a number of unique perks from the casino, including being able to rent their own gaming rooms and receiving special treatment from casino staff. The operator’s latest high roller venture was Horizon, a chain of gaming saloons and hotel rooms available only to high rollers.

Moving forward, SkyCity will be working on new ways to improve the high roller experience at its casino. For example, the company has recently had its proposal to build a luxury casino at SkyCity Hamilton, which will certainly attracting more high rolling gamblers to the casino brand.

12.6% Profit Increase for Sky City

Sky City has seen its fair share of problems lately. In addition to a failing self-exclusion program, the company has been in the news a number of times for quite a few scandals. However, this has not affected its profits, as Sky City reported a 12.6% increase in profits during the past year.

This is great news for the company. In other situation, a company whose profile is rife with scandal would suffer – but that has not happened with Sky City. Instead, the company generated over $138 million in 2011.

Much of the year’s growth was due to the 2011 Rugby World Cup. In addition to exposing a new audience to New Zealand’s top gaming operator, the games saw thousands of individuals wagering on the event. It is the same phenomenon that occurs during any big sporting event, but the Rugby World Cup was localized to New Zealand; so, Sky City was able to take advantage of the situation.

Moving forward, SkyCity will experience an even bigger profit increase. With the installation of 500 new poker machines at the company’s Auckland location, SkyCity will certainly thrive in the future.